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kapu zvakides, After much thought, homework, decision making, and back-and-forth about how to encapsulate all of those feelings into a color that conveys inventiveness, Pantone came up with Very Peri, a periwinkle blue with an undertone of a red violet. The blue family was a starting point, due to the familiarity, comfort level, safety factor and beloved sense many people have for blue, Eiseman said. They also wanted to relay a sense of freshness, movement toward the future and a reflection of the digitalized world — which is where the red violet undertone comes in, she said.

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